Social Media Marketing
Social Media Marketing Optimization
Social Media Marketing (SMM) has become a critical component of Internet Marketing, web presence, and as a byproduct traffic generation. Social media networking is built around online communities and community web properties. These communities use a viral “word of mouth” approach to share information. These conversations when composed and targeted correctly can create a social “buzz” that spreads and expands. This exposure can create back links, brand awareness, and website traffic. SMM is a critical component of overall search engine optimization (SEO).
Social media optimization (SMO) begins with us understanding your business and your goals. We then will craft a strategic plan to achieve those goals. SMO has several outcomes a few include, building your brand, customer loyalty, and increased market share.
Our Social Media Marketing (SMM) management services approach will involve the following:
- Social Networking Properties Identification
- Profile Creation and Optimization on Chosen Sites (ex. Facebook, Twitter, MySpace, Youtube)
- Social Media Website Link Creation
- Social Content Creation and Syndication
- Industry Blog Identification and Blog Commenting Campaigns
- Industry Forum Identification and Forum Commenting Campaigns
- Online Viral Video Promotional Campaigns
In addition, online reputation management is natural byproduct of social media marketing. An initial research project is performed to see what information exists today for your business, and then positive modifications (as needed) are factored into the SMM strategic plan.
Social Media Marketing (SMM) can help build and maintain a positive online presence and reputation, as well as, help remove any negative or bad online reputation information.
Reputation Management Monitoring Services include the following:
- Press release online publicity campaigns
- Social network properties are utilized
- Strategic directory listings identified
- Article marketing campaigns
- Business and local listings created
- All of this is used as input for a Social Media Optimization campaign
For long term success in brand building, authority building, and top of mind discussions, Social Media Marketing (SMM) is paramount when building your online strategy.