Internet Marketing or Search Engine Marketing will generally be defined as the process of generating sales and/or capturing leads from prospects, potential customers, and customers that are searching the web for desired products or services.
Usually, this has meant looking for ways to get your website into Google (and others) search engine top ranking positions with the intention that it turns up whenever a potential customer of yours types in a chosen “keyword phrase”. This has grown to be something of a mysterious black art. You will find specialists and consultants that earn a living working together with businesses in an attempt to get their websites within the first page of Google’s search engine results for the keywords and phrases that everybody believes will produce sales and leads. This is accomplished through website optimization and rich content management. These consulting services are also known as search engine marketing.
Internet marketing is growing to incorporate pay per click advertising. These are generally advertisements (whenever you perform a Google search, they display on the right hand side of the page) which are created by advertisers to get activated when particular keywords or key phrases are searched for. Every time an individual clicks on the ad, there’re sent to the advertiser’s website, and the advertiser is charged for this “click”. This is the way Google makes its revenue.
The future of Internet marketing will be the social networking websites like Facebook and Twitter. In this case, the most successful advertising will be “viral” plus more “virtual word of mouth”. This certainly can be more complicated than search engine optimization and pay per click advertising; however it has the potential to be a lot more profitable!
So in summary, Internet Marketing or Search Engine Marketing has become a combination of on-page and off-page search engine optimization, pay per click advertising, social media marketing, email marketing, business blogging, and so much more. It is best to find a good SEM firm and let them mange the variety of task required for tope web performance.